"It's about Creating Space for Grace."


Our goal is to provide a Marketplace for Vendors, Artisans, and Consumers who possess a common heart for Spiritual Growth, Mindful Living, and a Lifestyle of Recovery.

Celebrating New Beginnings

Our journey began many moons ago...

The “New Now” Brand is about LIVING. It’s about celebrating new beginnings, free from substances and the bondage of self. We believe in the insistence of having fun and creating community! Sobriety is not about being sentenced to abstinence, it’s about an opportunity to truly enjoy life without being a slave to a disease. It’s about hope. Surrendering the vices that we once believed brought us joy and happiness, is only the beginning. For us, being sober is a lifestyle not just a breather between rounds. We’re about achieving, supporting, maintaining, encouraging and walking this path together with purpose.

We are Blessed to be alive


When you look up the word “Recovery” in a Thesaurus, you will find: atonement, restitution, reclamation, redemption, reparation, and retrieval. And for many people, these words will definitely stir up some fears of their own, but for us, they scream HOPE. So, if you’ve been where We’ve been, we know one another through empathy, and if you haven’t, we can only ask that you meet our efforts with compassion.

We are Blessed to be alive, and hope to love and serve others in as many ways as we can. “New Now” is just a vehicle.

Inspired by Gratitude and Grace

The only constant is CHANGE...

Inspired by Gratitude and Grace we do our best to live in and for the moment in a perpetual New Now. Since the only constant is CHANGE, we may as well live renewed and reCLAIMED every day that we’re blessed with! The idea of there always being a NEW now isn’t an excuse to take things or people for granted, because we can always ask forgiveness. It’s not a transgressor’s loophole, but a reason to be mindful and live in gratitude. Our lifestyle designs promote Love, Redemption, and Hope. The voice of our company’s endeavors is a playful one, and although someone will ALWAYS be offended no matter what you do, we try to keep things clean. “New Now Designs” was created to meet the needs of a separate and greater dream.


That Dream is “New Now Village” A Sober Tiny House Community.  Read more about the co-founders (Nino and Victoria Gabaldon) and the vision here

Your support of The “New Now” Brand goes directly to helping us make this Sober Community a reality, so take a look around. You might just find something for someone in your Circle. We truly appreciate you!

We Just Keep Suiting Up and Showing Up


Nino & Victoria

Hope Advocates

Trying to Impress you with fancy bios and resumes to highlight great schools or prestigious titles, just isn’t our thing. We want you to know who we really are.

We are who we are because of our past, but we are not our past.

We’re just hoping that we can create opportunities to do something good, NOW.

Just to paint a little picture of things that we have done in exchange for dollars to prepare us for today… Read More…

About Our New Now Life Logo

Our Logo:  N’s over Benchmark.

The “New Now” Brand is about Awareness and Grace.

The Double N’s (NEW NOW):

The thought of “Starting Again” always seems to conjure up mixed emotions for people. Some hate it, because it sounds like too much work, and others Love it, because to them it’s like getting a “Do Over” or a chance to make something right. Both can be true. In either case, what many of us don’t realize, is that 99% of the time, we alone are the ones that hold the keys to our second, third, fourth…chances. With no one preventing us from taking a quick self-assessment, doing our best to make some things right, and getting back in the game, the joke can often land on us. Read More…